Back in those days, in business, most of us who work as marketing personnel will distribute name cards and brochures or leaflets during our business meeting with our potential customer. The brochures or leaflets give our potential customers a piece of important information on the products or the services we’re offering and it’s the key criteria that determine whether our potential customers would call us or would meet up to find out further on the products or services we’re offering.
The name cards works as the first contact while the brochures or leaflets as the second.
However, as we move into the 21st century, the Internet has totally changed how we deal in business. As more and more potential buyers are referring to the Internet, the website, for information about the products or services they’re sourcing for. As a result, the website is outrunning the brochures and leaflet worldwide as a primary channel in publishing and advertising of product information.
On the other hand, the first contact is slowly outrunning by web directories, search engines, and etc. However, in my opinion that the name card will still lives because there’re plenty of companies who’s targeting on its respective local market will still stick to the name card (with the website’s URL printed on it) as their primary contact .
Why to have a website?
- To Save Cost
- To Generate More Revenue
- To Borderless Network Building
- To Reach International Market
- To Release or Make Time Sensitive Material Available Timely & Up-to-date Too
